Primavera-Verano 2020

Martes 03 marzo 2020

Double Poetry: SS20

March, like September, is the month of rebirth. From the blooming of the new season that hitherto has been hibernating in our stores, waiting for its turn: the official presentation to society. And we really wanted to show the new collection of fabrics, this time absorbed under the Double Poetry concept.

Double Poetry appeals to poetry that hides duality. A dual year (2020) inspires a spring-summer collection that moves between two waters. On a creative level we are inspired by the antagonisms that are related to each other, especially in work processes: the mental and the irrational, technology and emotion, what develops in a cerebral way and what is guided from the heart. We provide the most advanced technology with poetry and human emotion to create a rational and tangible proposal, but with high doses of sensitivity.

Under this concept of extremes that complement each other, the Spring-Summer 2020 proposal is developed in two directions:

1. A turn to contemporary classics

The classic does not have to be predictable or boring, especially when it undergoes a transformation that shakes and rejuvenates it. We like to get out of our comfort zone with disruptive proposals. This line contemplates fabrics that retain a certain timeless primitivism. They are easily recognizable products, close to the domestic and that convey security and everyday life: wear a Jacquard out of the festive season or look for a type of cotton that conveys a message, why not? A range of traditional fabrics (drapery, tweeds and wool items are coming back), some of them rustic looking and which interact with the latest technologies to include us in contemporary fashion.

Within this line the tactile fabrics are grouped, with certain reliefs: granulated, obvious crepes, flamed, flexible volumes, synthetic glitters, silver lurex worked in a delicate way and without stridencies. These products stand out because they seek to enhance the beauty of the raw material. They are handmade and rustic fabrics, but at the same time technologically sophisticated and they show these imperfections (reliefs and volumes) with pride. In terms of design, contemporary classics are inspired by the ethnic universe in a minimalist key: in a natural folk style with firm strokes, sinuous and organic shapes. This category also abounds with repetitive, almost elementary geometries, with or without symmetry: clean frames and essential stripe patterns. Finally we are not forgetting floral prints with delicious compositions with petals and motifs that are inspired by the surfing universe of vibrant colours.

In this first block neutral tones abound, an earth palette with golden nuances, the unbeatable black and white or navy blue combinables.

2. An ode to the urban landscape

The second address of the Spring-Summer 20 collection puts us in an urban environment. The city as the core of human relations. We seek that direct connection with our glass and concrete home and within this line we embrace experimentation with surprising combinations of materials and textures with vital, luminous and energetic colours that can be confronted face to face to create an interesting dialogue in tune with the urban landscape.

In this second block fabrics of a young and fresh luminosity abound, with intelligent and emotional shades at the same time. We seek to appeal to the emotions with this mix and we let ourselves get carried away by intuition. Thus the fabrics we are suggesting stand out for their evidenced volumes, they are dense in appearance, with artificial compositions and elegant textures for a seduction that enters daytime terrain. Feminine and fluid fabrics with light and fresh reliefs because we want to communicate energy and spontaneity through the materials. In turn the products have a clean appearance, technical touches only in finishes and they have a spontaneous and energetic design for a look that stands out within the city. The fabrics seek some theatricality and joy with giant graphics for the outdoors, aquatic reflections and botanical-inspired prints. A line that encourages us to rethink aesthetic codes and experiment without questioning the beauty or the need for the final products.

In this second block mineral colours abound ranging from blue to pale pink or lavenders, oranges and a palette of greens and limes. Vibrant tones that are exhibited for their own sake.

We invite you to discover the new Spring-Summer 2020 collection through the online store or in our Gratacós space in Barcelona. Let yourself be seduced by the materials, textures and patterns of the fabrics!

Jueves 11 octubre 2018

The Color Community: Double Poetry

After the summer The Colour Community is back with a new inspiring report. The association for those “passionate about colour and materials” has presented the latest innovations in its eleventh edition, held as usual in the former Damm Factory in Barcelona. It highlights a new logo that transmits the essence of the association: the union of several multidisciplinary professionals who together constitute a totality of visions of colour; there is a new website offering consultation and guidance to those interested in investigating the subject and finally a new colour chart that act as a guide to the Spring-Summer 2020 season.

The Colour Community is an initiative in constant evolution that we have supported from its birth because as an international textile company we are also interested in colour and texture and how they are applied in design. The founding team of the initiative consists of three people: the architect Pere Ortega, the designer Eva Muñoz, a specialist in Colour & Trim and Rosa Pujol, Textile and Colour Stylist in the same company. These professionals work day to day with trends and their implications for seasonal and socio-cultural factors, never losing sight of the vision of the market in order to try to adapt to future needs. As they say in their online portal, ” We Do Colour “.

This edition revolves around the concept of ‘ Double Poetry ‘ that refers to duality: antagonisms which are related to each other, such as as the rational and the impulsive, the scientific and the emotional … and concepts that complement each other, but always playing on this linking of two ideas. This fresh and energetic creation is articulated through four ranges of colour, textures and materials and given the names Iced Risk , Los Angeles , Mother Tech and New New .

Below we give a brief explanatory summary of each of them:

  1. Iced Risk

The first inspiration focuses on the idea of controlled risk. For the appropriate consumers it presents innovation in the service of functionality together with design without shrillness. It offers versatility and dynamism centred on geometrical lines, optical illusions, controlled volumes, technical,fluid and pleated fabrics, ethereal silhouettes and some grid motifs. It is represented mainly with a palette of greens inspired by nature, urban blues and brushstrokes of mustard yellow.

  1. Los Ángeles

    The second range is more youthful and is inspired by this Californian city and its more relaxed lifestyle. It draws on colour contrasts, forms inspired by water, by surfing and sailing aesthetic … Here there is an abundance of synthetic materials such as plastics, nets, faded or geometrical prints … in bright colours presented en bloc or which contrast with the purest white.

  1. Mother Tech

The third inspiration plays with the concept of technology and how it relates to the human being. It is a range which demands creative use and invites you to lose your fear. At the same time it also reflects how technology can coexist with nature and complement it. In terms of textures, it is expressed in experimental forms, water-marks, imperfect fibres, mirror-like sequins, iridescent fabrics, laser cuts … The range of colours goes from mint green to patina blue and metallics, especially the colour silver in both glossy and matt version.

  1. New New

    Finally, the fourth range is the most daring, connecting directly with Generation Z: young people of the 21st century who are now old enough to be consumers. It is inspired by the classics in a contemporary version, by collectors’editions, by the rare avis … It is a renewal of traditional codes for a totally new public unfamiliar with the past. Fabrics such as denim, non-typical shapes, textiles with a message … all combine in this presentation with a chromatic palette of the most strident colours, including yellow, lime green, chewing- gum pink or gold, among other shades