color trend

Jueves 27 julio 2023

Aquamarine, the colour of calm and serenity

Neus Bermejo in an aquamarine dress by designer Mariano Moreno. Photo: Courtesy of Mariano Moreno

No one doubts that the colour of the year is Barbie pink, a more striking transformation of the Millennial pink we’ve been seeing in the past decade. It resembles bubblegum pink or plastic pink, all of which have more artificial undertones. However, beyond the fuchsia and soft pink that dominate the Barbiecore trend, other colours are emerging this season. One of them is aqua green, which captivates with its discreet charm and its calming and refreshing nature.

Aqua green, also known as blue-green or aquamarine, immerses us in the fascinating transparent, warm and shallow waters, evoking emotions and transmitting subtle messages associated with summer. Paradisiacal tropical beaches, lagoons surrounded by nature and river beds with crystal clear waters are some of the images that come to mind when contemplating this pure tonality. It is perfect for the summer, since it is closely linked to the sea and nature.

The name makes the thing

This colour gets its name from the gemstone that represents it, aquamarine. A gem characterized by its beautiful light bluish-green hue. The term “aquamarine” comes from the Latin “aqua marina”, which means “sea water” to poetically evoke the sparkles and transparency of water.

Since ancient times, the colour aquamarine has been appreciated for its beauty and its connection to aquatic nature. The ancient Romans attributed protective and healing powers to this stone. Also, in the Christian tradition, aquamarine was associated with purity and innocence. Over the centuries, it has been used in jewelry, especially gemstones, but also in ceramics and ornamentation in different cultures, from the ancient Egyptians to the Native Americans.

Psychological and sensory properties

On a sensory level, aquamarine is a refreshing and calming hue for the eyes. It has a luminous, translucent quality that evokes feelings of serenity and freshness. Not surprisingly, this hue is associated with peace, clarity of mind, and harmony—valuable traits in fashion, advertising, and interior design when seeking to create a serene and welcoming environment. Also, their presence can stimulate creativity and promote a sense of relaxation.

This colour is also attributed qualities that encourage emotional openness and the ability to express yourself. Its soft and luminous hue makes it a popular choice for those who want to convey a fresh, sophisticated and elegant image. In addition, it is related to youth, since its shades instill confidence and magic, making people feel renewed both inside and out, with positive energy.

A notable example of a brand that has embraced aquamarine in its identity is Tiffany&Co. Its iconic shade of aquamarine blue is used in its packaging and presentation, providing a duality between elegance and carefree freshness. Likewise, the renowned sportswear brand Nike has incorporated the aquamarine color into its latest collections of sports footwear and clothing, providing a fresh and energetic look to its products.

Without being essential, it stands out

Let’s not fool ourselves. It’s true that aquamarine hasn’t been a front row colour on the fashion catwalks, at least until now. It is not usually the favourite of the designers and it is not abundant in the collections, since its relaxing nature is incompatible with the frenetic rhythms of the industry. However, it is true that aquamarine is more easily found in spring-summer collections, since it refers to crystal clear waters on sunny days and evokes paradisiacal destinations. In addition, it favours the tanning of the skin as it is a soft tone that gives it prominence.

Despite this, renowned designers have embraced aquamarine in their creations. For example, the Italian designer Roberto Cavalli has used this colour in his prints and haute couture designs, adding a touch of sophistication and freshness. Brands like Versace, Gucci and Carolina Herrera have also incorporated aquamarine into their collections, both in clothing and accessories.

This summer, through the mermaidcore trend, aquamarine has gained more presence. In this sense, the colour of the crystalline waters has been shown in total looks that Max Mara has explored with designs such as retro-style swimsuits, including hats. Fendi has also opted for this hue, combining pants with printed tank tops. For its part, Armani has presented a more subtle proposal, with a strapless dress combined with trousers.

Although aquamarine may not be the usual star in fashion, we cannot deny its charm and versatility. Its presence in the collections of renowned designers and its association with freshness and sophistication make it an attractive and elegant colour.

From Gratacós, we join the charm of the aquamarine colour. In our online store, we offer a selection of seasonal fabrics dyed with this refreshing colour, which brings vitality and sophistication. When we enjoy our well-deserved vacation, we will see life with a touch of aquamarine colour.

Pics: The 2nd Skin y Max Mara