We have been following their path for a long time and have admired the creations of Quique Vidal (Valencia, 1996), alma mater of Becomely, a fashion brand with its own personality. If you follow us on Instagram, you will have seen in our feed, those baby doll silhouette dresses in pastel tones and large volumes that we usually share from the young 26-year-old creator. Despite the naive spirit, Quique Vidal’s project has nothing to do with lightness or immaturity. Quite the opposite…
Beginnings are not easy
Becomely was officially founded in 2015. Previously, the young designer had done some work for several teachers who requested dresses for their graduation. That spontaneous start dressing anonymous women encouraged him to move to Madrid to make a living as a designer. He participated twice in Samsung EGO, the catwalk for emerging talents at MBFW Madrid. In parallel, Quique Vidal sold t-shirts, socks and also his famous biodegradable plastic costume jewelery made with 3D printing to cover part of the costs of producing and designing the collections presented. In fact, the designer currently combines his artistic work at Becomely with his other project, Estudio Cartulina, a company specializing in communication, brand consulting and production. The moonlighting artist is a reality for many young people in the world of fashion.
Craft and production on demand
Becomely is a sustainable, artisanal brand that creates intricate limited edition pieces that are produced on demand. The pandemic disrupted Quique’s business model to evolve towards new, more direct channels for consumers. If before they sold through the website and in some selected stores that included countries like Asia, now the Spanish firm focuses sales on social networks, especially on Instagram. This change allows greater contact with the clientele: a more personalized service can be offered and the budget can also be adjusted.
The design has not changed. Becomely maintains the emblem of the baby doll dresses with a V-neckline, puffed sleeves and volumes also in the skirt. A model that is repeated from the first collections and in which Quique Vidal is adding variations: large buttons, shirt lapels, different lengths… The fabric he uses to create his designs is also a differentiating element. Opt for eye-catching items: enigmatic Jacquards, tactile reliefs, details such as feathers, shiny motifs, fabrics with extra volume… always in pastel shades such as pale pink, baby blue, lavender or off-white. In fact, it is no mystery that Quique Vidal manages to magnify some of our most special fabrics each season. Becomely also takes advantage of the small scraps left over from his shirts and dresses to create new pieces such as bags, satchels or hats. A formula that take sustainability to its ultimate consequences.
Becomely’s designs have already hit the stage through artists like Amaia . The singer appeared in her latest video clip, Yamaguchi, wearing a white dress that follows the recognizable aesthetics of the brand and is made as we pointed out, with deadstock fabric : leftovers from suppliers or workshops. The actress Emma Suárez also noticed Quique Vidal’s creations and ordered a dress for a premiere that she had at the beginning of the year.
The Bride Becomely
Recently, Quique Vidal has dared to design a wedding dress that maintains the aesthetic codes of the brand. It is a flattering model that combines a minimalist silhouette with romantic elements and precious details. The dress is long with a V-neckline and straps dominated by huge bows. A voluminous skirt in embossed Jacquard fabric has just structured the ideal bridal design for millennial or Zeta brides . In fact, it is such a versatile model that it can be worn for a wedding, a special occasion or to add fantasy to a daily look, always depending on the footwear that is combined. What is clear is that there are fewer and fewer limits and barriers between formal or informal styles. Let each one interpret it in their own way!
