Jueves 11 abril 2019

Ode to the miniskirt

London pays tribute to Mary Quant (England 1930), living legend of fashion and guilty of stirring a whole era: the 60s with a garment of the most irreverent, the miniskirt. Although the authorship of such garment is disputed with the French couturier André Courrèges, “the mother of the miniskirt” knew how to popularize it and bring it closer to the whole world. “The goal of fashion is to make clothing available to everyone,” he used to remember. Now the Victoria & Albert museum praises this designer who revolutionized the fashion scene in that boiling decade so that the new generations know their great contribution up close. In the words of Jenny Lister, one of the curators of the exhibition, “Mary Quant is known as the architect of the democratization of fashion in the United Kingdom”.

The origin of the miniskirt is connected to the music, dance and urban fashion of the moment. It is said that he was born at the end of the 50s in North America and to dance the new rhythms of swing and rock, the skirts little by little were shortened. Who captured this progressive regression and this change was Quant, who in 1955 opened a small boutique called Bazaar in the street of King’s Road in the Chelsea neighborhood. To give visibility, Quant was among the first to adopt this garment that exposed the legs, knees and some calves, a real scandal in an era where conventions were challenged. Little by little, from her small store in London, the designer caught the attention of young people and the industry she saw in her miniskirts and brightly colored breastplates and brilliant finishes a glimpse of rebellion, transgression and freshness, three concepts that linked with the way of thinking of the new generations.

Mary Quant is the architect of the democratization of fashion in the United Kingdom

Quant had no specialized training in fashion and in fact her creations were the result of a personal apprenticeship that included experimentation with different materials. It was that courage and rebellious attitude that seduced the industry and became a reference for women of the time. Along with the modelTwiggy, Mary Quant made this short garment became the trademark not only of his clothing brand but also for a decade. A symbol was born. So much was his success that, in 1966, Queen Elizabeth II granted him the medal of the Order of the British Empire for his contribution to fashion, a distinction he picked up in Buckingham wearing one of his miniskirts.

The exhibition exposes 200 pieces in which the colorful and innovative identity of the British designer is reflected. It includes the famous skirts along with other designs, as well as accessories and cosmetics, in a striking chronological journey that covers from 1955 to 1975. Among accessories and dresses, the museum also collects a selection of clothing and photos of anonymous women wearing the designs of Quant which shows the importance of the miniskirt for a decade’s fashion. The exhibition will be open to the public until February 16, 2020.

Jueves 04 abril 2019

(Español) La moda es un lienzo

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Jueves 28 marzo 2019

(Español) Moritz Feed Dog 2019

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Viernes 22 marzo 2019

The Colour Community: Multiple

The Colour Community has just presented the new report of colours and materials that will influence the Autumn-Winter season 2020-2021 in the world of design and fashion. The initiative, led by three colour professionals , was presented, as usual, in the Old Estrella Damm Factory in Barcelona  before the watchful eye of a hundred enthusiasts from the sector. We remind you that the founding team is made up of the architect Pere Ortega , the designer specialized in Colour & Trim , Eva Muñoz ; and Rosa Pujol , Textile & Colour Stylist from Gratacós . In each issue new partners are added to this “mother team”who bring their vision and help shape the new range of colours and materials that will inspire the new season. It is an initiative that is repeated twice a year and that has our support. ” Gratacós always has the doors open to our fashion- area, for every lover of fabric, texture and colour,” declares Juan Gratacós at the beginning of the presentation of the report .

Juan Gratacós : ” Our fashion-area is always open to lovers of fabric, textures and colour”

On this occasion the season is based on the concept of ‘ Multiple ‘ and consists of a reflection in a positive key about the future society where the line between the real and the virtual will be more diffuse than ever . ” Currently  this virtual reality exists on social networks or in videogames  but little by little it will become as tangible as what we now call reality,” explains Pere Ortega in presenting the report. The ‘ Multiple ‘ proposal , in turn, is articulated through four colour ranges and materials which are named On , Inside , Balanced and Metronome .

Pere Ortega: “Currently this virtual reality exists on social networks or in videogames but little by little, it will become as tangible as what we now call reality”

1.- On

The first inspiration appeals to dynamism, to the creation of a dialogue with new realities that are virtual. It is a dynamic and versatile range that creates products connected to the human being in a digital environment. The shades chosen to conceptualize it are the cold ones in their most attractive version: metallic greys, iridescents, smoky blues, bright blacks and touches of yellow that play in contrast. The range of industrial and futuristic themes plays with plastic, oily materials, straight and curved architectural lines and artificial shapes. Fantasy under control.

2. Inside

The second range is more dense and theatrical than the first. It works with the realities that look back at the past, in a kind of retrospective. The shades that are used to give it shape are the browns, purples, deep blues and the metallic range that always appears in each of the four inspirations as a common link.  Floral prints, organic shapes, sinuous lines, elements of nature, upholstery … all these elements influence this intimate range that takes as its model the baroque of Versailles in its most contemporary version.

3. Balanced

The third inspiration is based on the concept of balance and chromatic harmonies. It is a modest range that is inspired by the shapes and textures of nature and works with craftsmanship in a very folky way. The predominant colours refer to autumn: the beiges, earth-coloured , whites, metallics and forest greens mixed with vibrant blues.  Rough surfaces,skins, the most basic geometric elements and tribal influence are also treated in this folk range.

4. Metronome

Finally, the fourth inspiration is based on the metronome’s rhythm, with elements in movement that follow its beat: it is a work of colours that come and go and in turn play on the contrasts. This range belongs to the world of the city: it is urban, cosmopolitan and youthful. It is inspired by all the multiplicity of people, tribes and individuals that coexist within the same community. There are plenty of grey shades, silver and metallic details on smooth surfaces that contrast with graphic elements and arty patterns. Denim and overlays of garments, understood as a show of expression, configure the different identities that make up the same city.

Jueves 14 marzo 2019

SS19 Collection : Play

Are you ready to play? To play the game in its broadest sense. The game as fun, where there is space for experimentation mixed with hints of entertainment and large doses of curiosity. In this new season that we are premiering we pay homage to leisure, to recreation, to freedom in a collection that is inspired, as could not be otherwise, by the concept of ‘ Play ‘. It is a presentation which is both sophisticated and casual, which focuses on colour, movement with light fabrics and craftsmanship for the warmer months of the year. This Spring-Summer 2019 collection has a large dose of creativity and ingenuity on the part of our design team, who make Gratacós a luxury fabric company with a defined style and personality. So let’s enjoy the latest creation we have prepared with the intention once again to surprise and excite. Let’s play together: Let’s play!

“Play is a sophisticated and casual presentation which at the same time goes for colour, movement and craftsmanship”

General concept

‘Play’ is a sympathetic collection that seeks at first glance to combine apparent simplicity with products that are attractive and appealing. It is an aesthetic presentation based on timeless articles far away from extravagance and artificiality, but these have to provide a distinctive feature, a certain personality. We are not seeking the versatile and basic, which is somewhat insipid, but rather to give it a creative turn. In parallel we are bringing back the characteristic features of folk culture and opting for craftsmanship to present traditional fabrics with rustic aspects and manual details.

We are seeking to combine apparent simplicity with attractive and seductive products at first glance”


The objective of this collection is to revitalize the luxury of textures and materials. To achieve the new basics we use impeccable fabrics with clean and serene appearances. We also go for colourful Jacquards with tactile reliefs, fluid fabrics of silk or polyester of delicate appearance, gauzes with transparencies, dense satins, iridescent materials that captive the light or floral prints of watercolors. At the same time, within the folk trend, we are bringing back granular textures, fibrous and light aspects that show the relief through the thread-work, the hand-made reliefs and the embroidery with motifs inspired by nature.

We are revitalizing the luxury of textures and materials”


The range of colours evolves from the natural to the artificial. Thus pastel shades and soft,sweet shades give way to the most vivid colours in a smooth transition and in a key feminine way . The most vibrant tones are used for details. ‘Play’ is also a collection dedicated to light, that’s why it also opts for the iridescent, transparent and nacreous with a nod and a wink to things nautical.

Discover some inspirations in our new lookbook Spring – Summer 2019! click here.

Jueves 07 marzo 2019

(Español) Oda a la sobremesa

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Jueves 28 febrero 2019

Pink Power, the pink that empowers

Pink is no longer just a colour traditionally attributed to femininity, charm or politeness. The shade that comes from the name of a flower has been stripped of its delicate attributes to present brand new symbolisms that evoke courage, strength or bravery. Pink Power has arrived in the fashion industry. We are not talking about just any pink. This shade of pink refers to a shocking pink, the strong and bright pink that has something of violet and that the colour experts call “magenta “.

Did you know…

Italian fashion designer Elsa Schiaparelli , who brought the ideas of surrealist painters to fashion, launched a new colour in 1931: shocking pink , a mixture of magenta and a hint of white (similar to fuchsia),a colour that the designer used in fashion to provoke and challenge the established norms. In parallel he also created a perfume with the same name and it was sold in a box of that colour, inside which was a bottle with the shape of a female bust. This launch literally left the audience in shock because nobody had believed that pink could be so aggressive. This pink does not have any of the traditional feminine qualities.

The pink revolution

Pink is and still is in vogue. Apart from the shade linked to a generation, millennial pink, the fashion industry has taken advantage of the pull of popularity of this controversial colour to increase the presence of the shade in clothes, complements and accessories with its brightness and a certain rebelliousness. Pink shows charisma. It was not for nothing that it was one of the favourite colours displayed on the red carpet of the 2019 Oscars. And it is well-known that on the most powerful and influential red carpet in the world there is nothing left to chance.

The actress Julia Roberts wore pink when she presented the award for best film ‘Green Book’ clad in a dress by Elie Saab, a design with asymmetrical cut, gathered at the waist and low with ruffles of different length that put the finishing touch to the gala. Also in vibrant pink was the much- commented styling of Linda Cardellini signed by Schiaparelli made in tulle with V-neckline, asymmetric length and a delicate tail that extended along the floor. Or the stunning design by Valentino with a raised neck worn by British actress and model Gemma Chan.

Pink was also the favourite color for Sarah Paulson, the actress of ‘American Horror Story ‘ who succumbed to its power with an expansive dress with a cut- out opening by Brandon Maxwell. For her part the British actress Helen Mirren wore a flowing dress by Schiaparelli, a creation with V-shaped neckline and ruching at the waist that played with different intensities of pink. Angela Basset, one of the actresses in the film ‘Black Panther ‘ also opted for the brightest and most metallic version of this colour in a ReemAcra model with asymmetric neckline.

There is no doubt that pink will give us much to talk about in 2019.

Miércoles 20 febrero 2019

Goodbye for ever, Karl!

The news left the fashion industry in shock. Somehow it is orphaned after losing one of its flagship (and controversial) contemporary designers. The era of Karl Lagerfeld has come to an end and perhaps it is still hard to believe that there could be limits for this tireless mind that stayed in the business until the end . The iconic couturier of German origin died last Tuesday at age 85 in Paris. There were rumours that Karl’s health was weakened or that his retirement was imminent . In fact his absence from the spring-summer 2019 fashion show last January had already triggered the first alarms, since the Kaiser of fashion had not missed any of his appointments since his beginnings in Chanel in 1983. He was considered the longest-living designer to be at the head of a maison de couture. Together with Armani, who remained active and a creative director well into his 80s , he was a recognized artist world-wide. We should never forget that homage was paid to Karl Lagerfeld and his career at the British Fashion Awards in 2016.

Condolences for the loss of Karl Lagerfeld have poured in and prominent among the avalanche of celebrated personalities in the sector who have expressed their grief and praised the genius of the Kaiser are the statements put out by the three companies for which he worked right up to his last moments : Fendi and Chanel .”We owe him a lot: his good taste and talent were the most exceptional I’ve ever seen,” declared his friend Bernard Arnault , president and CEO of the luxury empire LVMH. “I will always remember his immense imagination, his ability to conceive new trends, his inexhaustible energy, the virtuosity of his drawings , his carefully guarded independence, his encyclopedic culture and his unique humour and eloquence.” For its part , via a statement Chanel has also expressed grief for the loss, praising the figure of Karl as key to the process of resurrection of the French maison . In the words of Alain Wertheimer, CEO of Chanel…. “thanks to his creative genius, generosity and exceptional intuition, Karl Lagerfeld was ahead of his time, which greatly contributed to the success of Chanel throughout the world . ” Karl also headed the company with his own name. Pier Paolo Righi, CEO of Karl Lagerfeld stated… “the world has lost an icon. Karl Lagerfeld was a creative genius, influential, inventive, strong and passionate. He leaves behind an extraordinary legacy as one of the great designers of our time. “

The man who resurrected Chanel

With his extensive and prolific career, the versatile Karl Lagerfeld , the Kaiser has gone down in history as the artistic director who managed to resurrect a company that was considered antiquated. Yes, we are talking about Chanel , a business that 36 years ago was in decline. “We have lost an extraordinary creative mind to whom I gave carte blanche at the beginning of the 80s to reinvent the brand,” Chanel president Alain Wertheimer recalled in the same statement. Thus Karl inherited the creativity of Gabrielle’s empire in January 1983 and with it the most difficult thing: he managed to modernize the classics of the famous maison without losing its essence: the tweed ensembles, the black dresses, the iconic handbags, the pearls, the two- coloured shoes , the camelias … Everything that happened under the lens of Karl received a new re-focus in accordance with the clientèle and the needs of each era. This positioned Chanel again as a global and transversal business model that marked the foundations of the current luxury industry.

His work had no end and the rhythms were tachycardic. Lagerfeld created 10 annual collections for the French house and another two for the Italian Fendi. Now the artistic direction falls to Virginie Viard , his right hand. Viard worked hand in hand with the Kaiser for more than 30 years and in the same statement Chanel commissioned her ” to continue the legacy of Gabrielle and Karl. “

Nothing by halves

Karl Lagerfeld never left anyone indifferent. Neither by ethics nor by aesthetics. He was not a man who did things by halves. His style was his arms and exterior armour : always dressed in black, spotless white shirt , hair with short ponytail , dozens of rings, mittens and his unmistakable sunglasses. “I’m a caricature of myself, and I like it. For me, the carnival in Venice lasts all year, “he said. Nor did his controversial judgments pass unnoticed, a real “ kick in the teeth ” for those who received them. Decribing the singer Adele as “a little too fat” or controversial phrases like “I hate children”, “The middle class does not have enough class”, “Buy small sizes and eat less food ,  Floral prints are for fat middle-aged women “, ” Be politically correct, but don’t bother other people rest with conversations about being so… were some of these pearls from Lagerfeld .

With regard to successors: To Viard it is already clear that she will succeed on Chanel’s throne, although the question now is whether she will become a transitional designer in the face of the pool of names that are always lurking in this constant ‘Game of Thrones’ of fashion. And as far as inheritance is concerned, Karl was single and without children, although surely his mediatic cat Choupette  will inherit some of his fortune.  He certainly was bearing her in mind: “ Choupette is like a reserved woman. She has personality. She has lunch and dinner with me at table with her own food and doesn’t touch my food. She doesn’t like eating on the floor. She sleeps on a pillow and even knows how to use an Ipad .  She knew his most tender and homely side.

Foto portada y making of de la campaña 2019 con Penélope Cruz: Cortesía de Chanel

Jueves 14 febrero 2019

(Español) Gratacós en las pasarelas de Madrid y Barcelona. Otoño-invierno 2019/2020

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Viernes 08 febrero 2019

Yves Klein, revolution in blue

here are few artists whose works are linked to one single colour. An identifying tone, existential and full of meaning. The force of this tonality is so great that it acts as a true symbol to understand the creator himself, way beyond his artistic career.

One of these names, that goes into the history of art for its totally identifiable chromatic fingerprint, was the experimental Yves Klein (Nice 1928-Paris 1962). This versatile artist and showman, was the inventor of a tone that had never existed before. As a ” father ” , he baptized and registered it in 1960 under his own name: International Blue Klein (IBK) . A deep tonality of blue that maintained the visual impact of its prized ultramarine blue, as well as the thicknesses and textures that Klein used to apply on his canvases.

How did this devotion for blue occur?

 In several biographies of Yves Klein, it is explained anecdotally that one summer day in 1947, the French artist was with two friends sitting on a beach in Nice in southern France. To kill time, they decided to play a game and spread the world among them. One chose the animal kingdom, another the kingdom of plants and the young Klein examined the infinite blue of the sky and chose the mineral kingdom. That contemplation changed the destiny of his life and when he addressed his friends he announced: “The blue sky is my first work of art.”

Enchanted by the cosmos and esotericism, the blue symbolized the spiritual, the mystical and the religious, and little by little, this deep tone was gaining ground with other colours present in his work such as gold or rose. It was in 1954 when he began his eclectic paintings of monochrome fields, which at the beginning were of different shades but which he eventually reduced to ultramarine blue. Klein erected around the blue colour an artistic theory that was articulated around two principles: absolute colour and emptiness, that he limited by creating what he called the “zones of immaterial pictorial sensibility.

Beyond the blue period and fire paintings, Yves Klein’s artistic career is also known for his Anthropometries, where he explored his most provocative and experimental side with paintings made by nude women that were daubed in IKB blue and turned into a continuation of the artist’s brush when they left the imprint of their bodies on stretched canvases on the wall or floor. Occasionally, he organized authentic happenings with live audiences and musicians who entertained the experimental painting sessions. What today we would call performances.

Yves Klein had a very short but intense artistic career that was especially concentrated during the last eight years of his life. He died in 1962 of a heart attack at only 34 years of age. Despite his youth, Klein defined the course of Western art and its colour, the intense International Blue Klein (IBK) has become immortal, an icon of the legacy of what is considered “the last French artist of great international impact”.

Recognition on the catwalks

Two years ago, Yves Klein’s Anthropometries were present on the catwalk in Paris with Céline. The creative director at the time, Phoebe Philo wanted to capture in two dresses of the Spring-Summer 2017 collection, the blank canvases with the silhouettes of the bodies of the women that were smeared with Klein blue paint. A recognition of this imaginative creator of contemporary art. From Gratacós, we are fascinated by the vibrant blue of the master Klein and we pay homage through some fabrics of the current collection that capture the intensity of this totally evocative blue.