Miércoles 07 noviembre 2018

Ephemeral design to transform a neighbourhood

If there is a keyword that defines and describes with accuracy the phenomenon of Rec Experimental Stores in all its amplitude, that is the word “transformation”. It concerns the metamorphosis of the Rec district of Igualada and its characteristic tanneries – many of them in disuse – into a pop-up stores fashion festival, where for four days anything can happen quite apart from commercial sales, its main objective. Hence its festive, unconventional and carefree component.

This edition Rec.018, which begins today until next Saturday, presents a commercial platform which hosts more than 100 fashion pop-up stores of major international brands and local designers who settle in different industrial areas in the neighbourhood and transform them into lively commercial areas, decorated for the occasion, where each company takes the opportunity to sell their stocks from past seasons at unbeatable prices. One comes across these temporary stores almost by surprise via an open urban circuit that runs through the streets and alleys of the industrial district of Igualada and which is divided into five large areas where most of the firms are grouped. The most natural aspect of this is the setting, where the creativity of each area is combined with industrial heritage, creating a unique and changing environment in each edition of Rec.0.

Together but not mixed

On a creative level what we value most about the Rec.0 initiative is that unique formula where the big international companies coexist in the same festival with established designers such as Josep Abril, Miriam Ponsa and Txell Miras as well as with emerging talents. Together they complement a promotion of fashion and design which is adapted to the needs of all audiences. What is most interesting is that the designers themselves are in contact with the end-customer, “defending” their designs and knowing first-hand the tastes and preferences of their clientele. It is precisely the emerging design section which offers the most growth with regard to previous editions. These local companies are located mostly in pati Martí Enrich, in two large industrial buildings. Names such as Carlotaoms, Ssic and Paul, Who, Gorni Kramer, David Valls, Susi Sweet Dress, JordiRafart or Pau Esteve are complemented by others promoting small-format local design. The Rec Pop Up Day Estrella Damm area is also much utilised, designed as a small market where every day there is a different designer. On this occasion brands such as Fang of Morsa, Nona BCN, Heidi Soto, Batech, Mireia Playà o Micuxu, among others,will be featured, attracted by the uniqueness of this commercial platform.

Beyond fashion

Not everything is fashion in Rec.0. There is also an area for gastronomy and culture, the other two major themes covered by the commercial festival. In this edition visitors will be surprised by more than twenty concerts, DJ sessions and performances for all audiences that will be distributed in the main squares of the industrial district and which will encourage further sales. It offers a totally free agenda for passers-by in the area. Gastronomy is also present via Rec Street Food and their specialized foodtrucks that offer a varied culinary offer with specialties from all over the world: oriental, italian, american, mediterranean cuisine … catering for Vegans and suitable forthose with a coeliac disorder.

Jueves 25 octubre 2018

(Español) Colores de Moda Otoño-Invierno 2018

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Jueves 18 octubre 2018

(Español) El espíritu bohemio de Montmatre

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Jueves 11 octubre 2018

(Español) The Color Community: Double Poetry

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Jueves 04 octubre 2018

Tweed, a contemporary classic

Tweed is an emblematic fabric that has a history, a wild card in constant evolution that appears, to a lesser or greater extent in the winter seasons. Classically inspired, elegant and chameleonic in turn, tweed retains a defined structure and aesthetic that remains intact over time, although it is renewed in clothes that change style according to current trends. Before focusing on the current collections we will delve a little into the history of this singular fabric, which is so recognizable to the naked eye.

To begin with, tweed is a wool fabric with an irregular appearance that does not have that natural look and smooth finish of a conventional fabric. It has a rugged touch, a solid and elastic texture and defined patterns such as houndstooth, windowpane, Prince of Wales check and herringbone. It also constitutes a fabric that lends itself to sewing and ironing with a versatility that has no limits in either the feminine or masculine wardrobe.

Humble origins

Tweed has its origin in Scotland and was initially linked to rural areas. It was a common fabric in the warm clothes of the popular classes and was used especially in the field to withstand the harsh weather conditions. During the nineteenth century tweed drew attention within English society: the British upper class saw it as the indispensable fabric for their hunting activities. They saw in tweed a versatile fabric closely linked to the countryside and sports activities that also had an elegant reverse side. You could be well-dressed when in the country.

The legacy of Coco Chanel

If there is a fabric that is associated with Chanel‘s legacy and that of its founder, that is undoubtedly tweed. It was towards the end of the Twenties when the iconic designer decided to incorporate tweed into the feminine wardrobe, seeing its enormous potential as a fabric and its multiple virtues: despite being robust it was flexible and responsive, characteristics that allowed this fabric to adapt to the most casual wardrobe of an leisurely society that was beginning to enjoy free time. Thus Coco Chanel was the pioneer in offering women comfort and modernity through tweed with clothes such as suits, skirts and jackets (an icon of the maison) that were adapting to these new needs and which freed women from the rigidities of contemporary dress. 

The success was immediate and turned the tweed into a key piece of Chanel style language, an authentic hallmark. In the Fifties tweed was a very popular fabric that had a follow-up of more modernized variants, new uses and surprising combinations. In short it would continue to revolutionize the fashion industry. Not in vain there have been many designers who have incorporated it into their collections to this day. Even so, no matter how many years pass, tweed is always associated with its pioneer, Mademoiselle Chanel, historically linked to the emancipation of women.

Tweed in the current season

Quite apart from Chanel, in its multiple versions and with a new facelift for every season tweed is a fabric that is practically repeated in most of the prêt-à-porter collections by the big fashion-houses. Apart from the lady style jackets and suits, it is also used in long coats with straight lines, midi-skirts and frock-coats. Look out for three details from what is currently on offer: the wearing of frayed effect, the introduction of more colour and the combination with denim and leather to give a more rebellious effect to the outfit. Take note of some of the cat-walk looks from Balmain, Gucci, Miu Miu and Michael Kors.

In Gratacós we also want to show you some of our tweeds, so that you can imagine your autumn outfits. Take good note of some of these ideas!

Jueves 27 septiembre 2018

(Español) Josep Font se despide de Delpozo

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Jueves 13 septiembre 2018

(Español) Colección AW18/19: Share Emotions

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Jueves 06 septiembre 2018

Neon lights

2018 has been filled to the brim with pastel shades: the millennial pink still resists, the soft lavender tone of last winter, the calming baby blue, mint green… After this feast of sweet colours, fashion marks just the opposite with shades willing to revolutionize customer’s retinas: fluorescents. Therefore, with the summer still marking the calendar, we welcome the autumn with this daring chromatic trend that has been rescued from the 80’s to bring a little light to our traditional winter wardrobe.

The return of neon colours is not something new. In fact, almost a decade ago they were back in apparel sporty style inspired by the outfits worn by rappers and hip hop artists, who sported it in accessories such as shoes, sunglasses and other details on clothing as sidebars that shone in the darkness. Now, some designers rescue this fever for fluorescent colors and they do so with new approaches and conceptual arguments. The two most obvious or representative have been Calvin Klein and Prada, although neon shades have also seen on the Moschino, Marni or Balenciaga catwalks.

The creative director of Calvin Klein 205W39NYC, Raf Simons celebrates his first year in the job by exploring the universe of American culture. In this case, fluorescent shades are used to highlight the concepts of “safety” and “protection” with garments that refer to reflective safety jackets, overalls and balaclavas and where these tones are used for fashion purposes.

This season, Prada does a review of sporty style in futuristic key with oversized garments Inspired by outdoor sports. Waistcoats, windproof jackets, trench coats, wellies, fisherman hats in fluorescent colors, luminescent fringes that adorn dresses and superimposed fabrics that create an attractive iridescent effect on the catwalk.

And how do the fluor tones combine? They are colours that transmit dynamism and transgression and are associated with youth and fun. This power of visual attraction they exert is, in turn, their greatest defect because in the same way they entice, they repel instantly. It is easy to get fed up with them! The most risky option is to wear them with athleisure- style garments, in parkas, raincoats and windbreakers or in jackets that cut the formality of a closed dress or a midi skirt with a shirt. The most discreet way is to relegate them to small accessories or details such as side stripes or zips. The colours that best accompany them are white and black along with the range of neutrals.

In Gratacós we welcome neon tones with some daring fabrics that do not go unnoticed in the store. Do you want to come and see them and touch them for yourselves?

Jueves 09 agosto 2018

Discovering Gala, beyond Dalí

Who really was Gala? Who was this enigmatic woman who never went unnoticed and who raised contradictory feelings between the artists and poets of the time?  Was she a muse or a creator?  Never before to this day has such a large and detailed exhibition been focused on this visionary figure with the new exhibition Gala Salvador Dalí in Barcelona.

The National Museu d’Art de Catalunya and the Fundació Gala-Salvador Dalí have set a challenge with this event: to unveil Gala, muse, artist and a key figure in twentieth century art. Curated by Estrella de Diego, professor of Art History (UCM), the exhibition explores the life of Gala, companion of Salvador Dalí and before that of the poet Paul Éluard. Sometimes admired, sometimes forgotten or even insulted, Gala is undoubtedly a key character of the avant-garde.

A long journey

Gala (September 7, 1894 – June 10, 1982), was born into a family of intellectuals from Kazan (Russia), and spent her childhood in Moscow. She settled in Switzerland, where she met Paul Éluard, with whom she moved to Paris, where she contacted members of the Surrealist movement, such as Max Ernst.

In 1929 she travelled to Cadaqués, where he met and fell in love with Dalí and they decided to start a life together. For eight years they were in exile in the United States, and on their return they commuted between Portlligat, New York and Paris.  Gala was indeed known worldwide as the woman of Salvador Dalí, his muse and the protagonist of some of his paintings.  From this point followed the transformation of Gala into an artist in her own right, since the couple opted for an artistic cooperation which meant the shared authorship of some works.

Admired at times, sometimes forgotten or even insulted, Gala is a key figure of the avant-garde.

A key figure

Without Gala the surreal game board would appear incomplete. The paintings of Max Ernst, the photographs of Man Ray and Cecil Beaton and especially the works of Salvador Dalí are much more than portraits: they make up an autobiographical journey in which, as a postmodern heroine, Gala imagined and created her image.

For this reason the show will discover a Gala who is camouflaged as a muse while building her own path as an artist. It is also undeniable that to follow the evolution of Salvador Dalí as a painter she was essential in the artistic development of the Empordà painter. In this sense the exhibition gathers together a very important set of his works, some 60 in total, between oils and drawings. There is also a selection of paintings, drawings and photographs by other artists who gravitated in the surrealist universe with Max Ernst, Picasso, Man Ray and Cecil Beaton or BrassaÏ. Exhibited for the first time too is an interesting set of letters, postcards and books, as well as clothes and personal items from Gala’s toiletries.


As a postmodern heroine, Gala imagined and created her image.

In total, the exhibition brings together some 180 works that allow the reconstruction of the complex and fascinating figure of Gala. The works in the exhibition come mainly from the Dalí Foundation, but there are also objects from private collections and international museums in the United States, Germany, France and Italy, among others.

The Gala Salvador Dalí exhibition will remain open to the public until October 14.


Source: Photos provided by the National Art Museum of Catalonia and the Gala-Salvador Dalí Foundation


Jueves 02 agosto 2018

You see and you don’t see

Although we have an eye on the 2020 collections – we are working on those fabrics likely to be in fashion in the next couple of years – we want to send off the current collection by focusing our attention on  the freshest and lightest fabrics that to a lesser or greater extent always have a certain presence in what is on offer for summer.  We’re talking about perforated fabrics that can be presented in various ways as sensual cotton embroidery, with a die-cut effect, in the form of net or laser-cut, which allows just a glimpse of skin.  Hinting, but not revealing.

From our analysis of the catwalks we give some examples of these fabrics and notice a chromatic tendency that is practically timeless because it is no longer subject to any season: the black-white binomial.

Cotton embroidery

Cotton embroidery  is associated  especially with the boho -chic style through oversized garments with maxi volumes. As an example , the designer Isabel Marant has used these fabrics in puffed blouses  accompanied by skirts and shorts.

For her part this same fabric also forms part of a dream-like creation from Simone Rocha, through whose designs women can be both naughty and innocent at the same time. Here we focus on her wide cotton dresses, some with stamped fabrics which give them this quality of apparent naïvity. The preferred colour for the die-cut continues to be a pristine white.

Net effect

If before we focused on a more romantic and evocative proposal, net fabrics are at the other extreme in that they highlight the more urbane and contemporary side of women. Woven fabrics are living a moment of splendour by abandoning intimate fashion and conquering new feminine garments such as skirts, dresses and sports-inspired tops.  Net effects are combined with each other or superimposed, leaving in their wake a sensual play of transparencies.

From net fabrics we highlight two novelties that have surprised us this season : that of opting almost entirely for the colour black – rejecting all those colourist fantasies – and the application of this fabric to all kinds of complements and accessories.  Proof of this are the summer collections by Emporio Armani and Dior.


Finally we are highlighting those perforated fabrics where small circles reveal glimpses of the skin and laser cuts on leather or other light, transpirable fabrics. These create unique floral or fantasy prints that emulate the tattoo effect on the skin. In this case we are highlighting the looks of Salvatore Ferragamo, which go beyond mere white to include more daring pastel tones.