núria sarda

Martes 17 octubre 2017

Designers Fashion Experiences: Núria Sardà

Last week we had the pleasure of welcoming to Gratacós Núria Sardà, designer for the women ‘s lingerie company, Andres Sarda. Nuria has continued the legacy of her father by maintaining the essence of the brand, one that combines sophistication, elegance and femininity with soft linen garments, lightweight shapes and fascinating colours that embellish every woman’s body. Within the framework of the conference Designers Fashion Experiences Nuria explained to those present the keys to success, which also deal with the adaptation and evolution of the brand to the new demands of the market. She left them with some valuable advice.

We interviewed Núria Sardà to learn about some of her concerns. Remember that you can recover the conversation we had last week on the website of Designers Fashion Experiences.

Why have you participated in the initiative Designers Fashion Experiences?

I like to support new designers as much as possible and these conferences seem to me a good reason for doing so. In addition the organization has given me a lot of confidence.

Andres Sarda has extensive professional experience which unites generations of the same family. What can you explain from your own experience?

Each person lives their own experience and it is always good to know it firsthand. In this day-session I have focused on the opportunities and also on some obstacles that I have had in my career.

I gather that your passion for design is inherited …

Not really, I never thought about dedicating myself to the world of design. I never chose this profession, but life led me to choose it .

“I never chose this profession, but life led me to choose it “

If you could go back in time, would you go back to design?

Yes, it’s a very stressful, fun and changeable job. It allows you to meet interesting people and tour the world. My daily routine is not strictly routine and allows me to express all my creativity. It is also true that it is a world where you are very exposed and your creations are judged severely by the company, the business world and lastly the customers. In this sense if everything goes well it is fantastic, but you also suffer because in each collection you put head, heart and soul. And there are many hours of work!

What obstacles are there in the fashion industry?

More than obstacles, I would call it circumstances. The offer, the distribution, the customers and their motivations. In this sector everything changes very quickly. We companies have to adapt to changes and advance according to to market movements.

“In every collection you put head, heart and soul”

Then adaptation is a tool that ensures survival. Which would you most emphasise?

From my point of view you need to have your personality in the creations, the quality and the reliability of the product and the company. This has to be coupled with adaptation and evolution of market needs, as I said previously.

What do you recommend to future designers?

That they should do what they do, make sure that their work is always original and that they contribute some innovation. Let them follow their instinct and never give up.

“We always have to look for excellence in everything we do”

Tips that might be a good leitmotiv…

Yes, we always have to look for excellence in everything we do.

Jueves 07 septiembre 2017

Gratacós aloja la nueva edición del Designers Fashion Experiences

Gratacós “begins the school year” hosting in our shop in Barcelona the second edition of the conference Designers Fashion Experiences, some lectures given by designers who succeed in the fashion industry with their respective businesses. The goal is to share experiences, reflect situations, explain anecdotes to young fashion and design students to create synergies together. Some collect the testimony and others expose new ideas or situations in a kind of “face to face” where the barriers between experts and beginners are broken.

According to David Boix, organizer of the initiative, the second edition is optimistic: “We are very happy to be able to celebrate a new edition after the success of the first edition and we look forward to it with great joy and positivism.” Boix promises some changes in regards to the first edition. “We will delve into some issues such as brand identity, the fashion business or the threats and real fears that affect the sector,” he said. A consistent strategy to share more practical and real issues with the current situation, encouraging feedback from the students and increase participation in social networks.

The conference Designers Fashion Experiences will be supported by four designers spread over the four months of the last quarter of 2017. In this edition, Alejandro Resta, Núria Sarda, Francis Montesinos and Celia Vela will participate.

An ideal scenario

Gratacós is one of the sponsors of the presentations, but this year they have also divested part of their store to the development of the conference becoming an informative space where networking is promoted. “We are happy to hold the event in this space of great identity and passion for textiles,” says David Boix. And he adds: “It is a good reference for the fashion of Barcelona”. The conference will be held on the top floor of the store that will be equipped for the occasion, and facilitating also the lecturers and students with the possibility to show the fabrics of the season for the development of each talk.

David Boix: “We are happy to hold the event in this space of great identity and passion for textiles”.

The first meeting will be next Wednesday, September 13 with the Valencian designer Alejandro Resta. The get together is at 18:30. Get your invitation here. We hope to see you there!