There are transformations that take you by surprise and in the new reconversion there appear spaces with a high cultural and artistic content which until now were unimaginable. This has been the case of the Wer-Haus project situated right in the centre of the Eixample in Barcelona-number 287 Calle Arago, between Pau Claris and Roger de Flor- where previously there was a busy parking-lot.
This loft-type concept store with reminiscences of the multi-functional spaces in New York, London, Berlin or Amsterdam is the work of three founding partners, the Frenchman Jean-Antoine Palagos and Nicola Rossi and the Catalan Marc Miró. They joined together in 2015 to give the impulse to a cultural project where male fashion, contemporary photography, the visual arts and gastronomy which is most typical to Barcelona are all fused together in the most exquisite fashion.
This design atmosphere is immediately evident upon entering. A wide corridor with high ceilings that serve as an art gallery, diaphanous spaces with elements of Nordic design such as the choice of wood and an abundant vegetation, plus details of industrial aesthetic such as iron beams, metallic lamps and a clear pre-eminence of white. All of this whilst preserving original elements such as wide doors and glass structures. The remodelling of the space is a design by the architect Richard Gran and Marta Peinado.
Wer-Haus is divided into two floors. The top floor houses a men’s fashion store with a sporty inspiration, such as Lamaire, Raf Simons, Sunspel, MISBHV and Études Studio. On the ground floor there is a multifunctional space furnished for meetings together with a small bar-restaurant run by Chema Martín Cabeza with a menu based on healthy and fresh local produce. On specific occasions, this exclusive concept store had also hosted occasional presentations and events linked to creativity and the editorial world, all in consonance with the desired target: an audience young in spirit with a love of culture and the arts.
Wer-Haus is without a doubt a space where one can relax and enjoy art, fashion and good food. All that right in the centre of Barcelona.
