As was expected, the new call of the prestigious research agency Nelly Rodi , to publicize the main international trends that will mark next summer was a success in capital letters. More than 70 people, most of them fashion and design students, filled the upper floor of the Gratacós space with their presence. All of them waited impatiently for the thesis and premises offered by the informative Úrsula Uria , in an instructive talk to disclose in an orientative way the colours and textures that will set the tone for the Spring- Summer 2019 season .
On this occasion, the head of Nelly Rodi in Spain unveiled four new trends within a social and global economic context that also influence her choice such as the revival of national values and patriotic folklore; young people’s need to enjoy through the consumption of experiences related to travel and not so much in the own ownership of products; or the rise of new musical icons that influence through their image with more identity power, to mention some examples.
Based on these general premises, four trends will influence fashion in the next summer season: Magnetic , Sassy , Life and Native
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MAGNETIC
A futuristic trend, with an androgynous and minimalist base, inspired by technological innovations and applications of them in the textile world.
Visual references : Artificial intelligence, virtual reality , Tokyo, science fiction, functional technology, holograms, the cosmos, Dries Van Noten or the kinetic designs of the British creative Es Devlin.
Silhouettes : Fluid and deconstructed silhouettes prevail, functional garments, large pockets in parkas and coats, fastenings with ropes and accessories on the zips.
Colours : Metallized such as gold and silver along with iridescent colours and blue denim.
Fabrics : Fabrics that attract light. The pastel colours in neon version and iridescents in lamé. Also experimentation with technical fabrics out of the ordinary.
Public: A rational and active consumer, ultra connected to the latest technologies and a lover of aesthetic sports fashion in a chic key.
2. SASSY
An exuberant trend inspired by avant-garde movements such as Surrealism and Dadaism. An elegant and refined style that seeks to surprise and entertain through clothing and accessories.
Visual references : The works of Dalí and Miró, abstract art, Cristina Celestino for Fendi , the lipsticks for men by Tom Ford, Lladró, the interior designer Jaime Hayón , the lobsters, bumbags …
Silhouettes: Fitted silhouettes with an 80s look and their characteristic volumes, review of the suit jacket and 60’s cut dresses. The accessories and the details have a cheeky point that plays with humour and irony.
Colours: The whole range of pastel colours. From the most decaffeinated to the highest tones in this line of dull.
Fabrics: The classic tailoring is renewed with new codes adapted to today.
Public: An individualistic consumer who is somewhat impulsive and in turn has a particular taste for fashion. He likes to be noticed with garments that attract attention, that transform concepts and turn more conventional codes.
3. LIFE
A minimalist trend that recovers a healthy lifestyle through moods and emotions. An evolution of the current “Horizon “ trend with differentiating tints.
References: Ecology, healthy lifestyle, veganism, noble materials such as wood, steel, botany, nature, works by Suzanne Anker, roots or designer Angela Luna, to name a few examples.
Silhouettes: Fluid patterns are worn and comfort is the main characteristic that is taken into account.
Colours: Green on green. White, vanilla and nude tones. The vegetal prints gain ground to the florals.
Fabrics: Natural fabrics , lightweight and handcrafted details.
Public: A purist consumer , lover of the slow life that treasures expensive clothes in the wardrobe, but more durable
4. NATIVE
A trend of folk spirit that the tribes have, the feeling of belonging and refers back to the origins. The boho -chic style in its wildest version.
References : Ethnic and cultural miscegenation, mysticism, roots, nomadic, desert landscapes, elements of nature, talismans, Xavier Noël’s artistic totems , trips to lost paradises, handicrafts, urban Aborigines …
Silhouettes : An intermingling of baggy patterns with tight-fitting garments in a style that combines the casual with the sexy. The Madras check pattern.
Colours: Earth tones, green camouflage, orange and blue combination, yellow tones, gradients … Tonalities found in the sky and the earth.
Fabrics : Rustic and handmade reminiscences. Crochet fabric and draped clothes.
Public: A more impulsive profile that fits in with an it girl or it boy. They look for singularity through an aesthetic that advocates the ancestral side.
