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Jueves 23 junio 2016

One to one with… Colmillo de Morsa

Elisabet Vallecillo and Javier Blanco are the creators of Comillo de Morsa, one of the most sought after independent labels inside “made in BCN” design. The brand, born in 2010, marked a turning point at the fashion show EGO Cibeles Madrid. It led them to exhibit their creations at the Paris show “Who’s Next” aswell as other significant achievements. This marks the start of a slow but steady international expansion as now they are concentrating on consolidating their work within Spain. Colmillo de Morsa has its own shop in the unique neighbourhood of Gracia, but is gaining presence in other designer spaces. It must be for a reason…

ENTREVISTA COLMILLO DE MORSA - gratacos

Your brand name is surprising. How did you come up with it?

Elisabet- Our name is a reflection of the concept of beauty. The tusk is a reference to ivory, a precious and valuable material. If it comes from the walrus it adds a more grotesque tone. We like the symbiosis of ideas because it is a way of expressing that beauty comes in many ways and can be found in the most unlikely of places. It all depends on who is looking at it and what they can find.

How has Colmillo de Morsa changed since your first catwalk show in Madrid? How have you evolved?

Javier- The essence is still there. We have not changed our philosophy and we stand firm on our principles. Obviously there has been changes in structure because we have expanded and we adapt to the customer, but our way of thinking and approach to the brand is the same.

“We have not changed our philosophy and we stand firm on our principles”

What is this essence you refer to?

Elisabet- In each collection we look for timeless models, checking patterns and key garments with classic cuts. In terms of fabrics, we like to work with silk, cotton, cashmere…We also have a second line made up of basic garments with a more casual touch for day to day wear. Everyone looks for comfort and a carefree style.

So, the creativity is present but you listen to the customer’s needs….

Javier- Exactly, creativity and design remain intact. We have simply expanded our criteria and offer a more diversified product but always within the same parametres.

Really, and what are those?

Javier- Our fashion is quite wearable without being extreme. The clothes are made up responsibly here in the local workshop using environmentally-friendly materials. The customers confide in us because they now we offer design with quality.

Entrevista Colmillo de Morsa - gratacós

 “Our fashion is quite wearable without being extreme”

That is the importance of finding your own personality within a saturated market…

Javier- Exactly. In Colmillo de Morsa we do not get carried away by trends. It is something we are very clear about and we like to do our own thing.

Elisabet- As we don’t compete with the fast fashion it seems pointless to be lagging behind market trends. What we strive to do is to make our product following our design and quality rules.

What role does Gratacós play in the creative process?

Elisabet- Firstly, it gives us peace of mind knowing that we are working with top quality material that will achieve amazing results. Also, the huge variety of products they offer. In Gratacós we can buy all types of silks, georgette, organza…also the jacquards when we are looking for a something special for the most detailed garments in the collection.

ENTREVISTA COLMILLO DE MORSA - gratacos

“Gratacós give us peace of mind knowing that we are working with top quality material”

Local brand with international expansion. Where are you heading?

Elisabet- Now we are in a transitional phase. It is true that a few years ago, we had international presence at fairs where we publicized our product, gained new customers and we sold in Singapure, Dubia, United States….The problem in the end was that by wanting to do so much, it limited our day to day because bear in mind we were a small team and we take of practically everything. Now we have an agent who looks after the international sales but we are concentrating more on the national market.

What are your goals for 2017?

Javier- Now Julia- Elisabet’s daughter-is with us, we want to concentrate more than ever on our shop. Even so, we are always on the lookout for new spaces to expand our workshop and we make new contacts to supply clothes to designer shops. We do not rule out the possibility of opening a new shop, but we will see.

Would you like Julia to be a designer?

Elisabet- Not at the moment – she laughs – she can decide herself when she is older…

Entrevista Colmillo de Morsa - gratacós

The Gratacós questionnaire…

Your essential garment … A printed shirt

A fetish fabric… Any type of silk

A colour you would never forgo… Black

The designer you admirer… Sarah Burton (Javier) and Jil Sander (Elisabet)

An infallible style rule… Always have at hand a good coat or an oversized shirt

Your favourite space in Barcelona… The Korean barbeque Yalujiang situated in Roger de Flor

A piece of advice for designers starting up… They should be clear on the what, where and for whom before launching

Your “leitmotif” … Do what you like